There are some common mistakes that should be avoided when creating product displays. How many of these missteps are you making?
Forgetting about the price.
When it comes to merchandising, items that are low priced are displayed very differently than items with a larger price tag. For example, inexpensive items typically are placed on displays with bright lights, loud colors, and rows and rows of products. On the other hand, items with a higher price are displayed on or within wooden or glass cabinets, and are usually featured with just a few other products so the display doesn’t look crowded. If you forget to consider the price of an item when designing your display, you’re making a huge mistake. This is one of the first factors you should consider when figuring out how you want your display to look. The price will help you determine the tone and the overall look of your display, so don’t forget about it.
Keeping displays the same.
Customers don’t want to see the same product display every time they visit your store, so make sure you are taking the time to refresh your displays on a regular basis. First, you have to figure out how often your loyal customers come into your stores. Let’s say this is once a week. Loyal customers tend to spend more than non-loyal customers, so this is the customer group you want to please. If they will be in the store once a week, your displays should be changed weekly so they are greeted with a new display during each visit. This doesn’t mean you have to tear down the entire display and start from scratch. Sometimes, you can keep the same theme and just switch out the products. For example, a summer-themed display could have sunscreens one week and bug sprays the next.
Not recognizing when something isn’t working.
If you’ve spent a lot of time and energy creating a display, it can be hard to see it sitting around untouched by customers. However, it’s important to separate yourself from the display so you realize when it’s not working and needs to be changed. If customers are not responding well to the display after a few days, consider changing it so you don’t waste this valuable space in your store.
Not considering the color.
It’s been proven that people respond differently to each color, so you would be making a mistake if you don’t consider these responses when creating a product display. For example, green tends to be associated with natural, eco-friendly products, whereas blue is associated with trust and reliability, and yellow is closely tied to excitement and happiness. Research colors prior to making a display so you can ensure your finished product gives off the right vibe.
Can you think of any product display mistakes that are missing from the list above? Share them in the comments below!
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