by _comunica2punto0

#marketing Productivity and the Time Management Myth

In Marketing on 3 enero, 2017 at 21:36

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In the latest hardcopy issue of Fast Company, comedian Kevin Hart says, “I like to multitask, but I got it all under control.” The article is about how the most productive people manage their time.

Hart is one of the single most successful people in show-business, with an “empire of fun” that includes stage, screen, tech, live events, and an upcoming memoir, but he seems to advocate for a time-management tactic that doesn’t work. Research shows multitasking is a terrible way to utilize your time.

During the interview with Fast Comany’s Benjamin Svetkey, Hart is constantly moving from task to task. How does he do it? It’s impossible to multitask and be productive. The human brain just isn’t designed for it.

The truth is, Hart’s not multitasking. He’s juggling. According to Career Coach Becky Berry, juggling is the new multitasking. It’s the act of “adroitly balancing” priorities. We all have multiple things we need to get done throughout the day. To juggle tasks, Berry recommends the following:

  • Keep a to-do list in an app such as Nozbe, and use Evernote to jot down thoughts
  • Chunk your work”: take regularly scheduled breaks to recharge your brain
  • Prepare for urgent tasks by pausing to incorporate them into your to-do list–then get back to the task at hand

With this time management model, you’re not pausing to switch to a different task, take care of it, then come back to what you were doing. You’re juggling. Imagine each task is a ball. In order to juggle, you have to touch each ball as it comes to you. You have to give each ball the proper level of attention in order to pass it on.

When Kevin Hart says he likes to multitask, he’s actually saying he likes to give 100% of his attention and effort to a single task, check it off, and move on to the next. The 100% allows him to accomplish multiple tasks within a given timeframe. And, all the tasks revolve around his single function as an entertainer.

Communication

How do you communicate with people while you’re working? If you’re like me, the two primary methods are email and Slack. Like email, Slack is a communication tool that can oftentimes be distracting. How are you supposed to get work done when there’s always a little red dot on your Slack tab begging you to check the latest communiqué from a co-worker? As if email isn’t bad enough. There’s always another message begging you to read it and respond. In short, you’re constantly facing distractions.

In a fascinating article on why time management is ruining our lives, Oliver Burkeman talks about the fallacy of the “Inbox Zero” system. Inbox Zero is a time management strategy similar to the juggling strategy I outlined above. But it places too big of an emphasis on responding for the sake of responding. The strategy says you should give your full attention to each message, take care of it, and move on to the next until there are zero unanswered messages.

Inbox Zero stretches you ever thinner as you strive to keep up with the deluge of messages. The more attention you give to messages, the more work you create. Unless you’re an assistant whose job it is to do nothing but check messages and respond to them, Inbox Zero doesn’t alleviate stress, it creates more. Imagine trying to dig yourself out of a hole. It doesn’t work.

Sarah Lang from the startup Ticketleap provides some illuminating info on how her company uses Slack. It jibes well with how Slack employees use Slack (insider advice you can find in the hardcopy of Fast Company).

  • Set up Do Not Disturb time: Whether it’s Slack, email, or any other communication tool, bar yourself from receiving messages while you’re working on a project
  • Prioritize: When you’re not in Do Not Disturb mode, decide which channels or which senders you absolutely need to pay attention to; in Slack you can turn off notifications for certain channels, with email you can move messages to different folders, or do what I do: just ignore them
  • Use stars: Bookmark or star important messages, particularly if you’re not able to get to them right away

Communication is important, but completing the task you started is more important. Prioritize communication that revolves around your current task, so that you remain in the zone.

The secret to productivity

The secret to productivity is not deadlines, nor is it gamification. Why are you wanting to be more productive? The environmentalist Edward Abbey said, “Growth for the sake of growth is the ideology of the cancer cell.” You don’t want to produce more merely for productivity’s sake. Rather, you want to create because you care about what you’re doing, you care about what it means to yourself and to the world.

With that in mind, don’t look at the clock while you’re working. Clockwatching is the least productive form of multitasking there is. Don’t think about how much you need to produce, either. Instead, do as Kevin Hart does. Give 100% of yourself, all your focus, all your energy, all your care and fascination to the project at hand. Let yourself relax by paying attention. Have deep conversations with your coworkers about the subject matter. Give yourself breaks to let your mind wander and refresh, then plunge back in.

Productivity itself is far too big of a focus in business. It’s like sleep. You won’t be able to go to sleep if you’re thinking about going to sleep. Your business won’t be productive if you’re thinking about being productive. Rather, you’ll be productive if you give yourself time for wonder, focus, and fascination with ideas and methods of making your ideas a reality.

via Business Articles | Business 2 Community http://ift.tt/2iArvip

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