Facebook ads can unlock revenue streams for your business. Used correctly, they can help you increase brand exposure, grow your audience, and get more customers.
Facebook ads are powerful because they offer super-specific targeting options. You can target by recent purchase behavior, create look-alike audiences, use tracking pixels, and more.
Moreover, spending is easy to track. With the Facebook Adverts Manager, you get a host of metrics that help you track your ROI, so you know exactly how much you’re spending per conversion.
And you gain access to a massive audience. Facebook has over 1.28 billion active users; it’s highly likely that most of your target audience will be on the platform.
Finally, you’ll gain mobile reach. Facebook has a massive mobile audience. Over 800 million users access the Facebook app on their mobile devices, and you can get access to that audience.