Remember when you first learned to ride a bike? Perhaps you had someone who stood behind you, in case you fell—someone who gave you the confidence to try again until you could ride on your own.
To succeed, people need the confidence to take risks. But most people have an inherent fear of failure, and they need leaders to help them believe in themselves.
As a marketing leader, don’t fall into the trap of overestimating your team members’ confidence. Instead, assume there’s lots of space to build more confidence in your team.
As a leader, building the confidence of your marketing tribe is among the most rewarding things you can do—both for yourself and for your company. Based on our experience over many years working with senior marketing teams, we’d like to suggest five confidence-building techniques you might apply.
1. Set a new rule: ‘ask for forgiveness, not permission’