The report was based on data from a March 2017 survey of 1,818 consumers in the United States age 18 and older.
Some 49.7% of respondents say outdated contact information on a small business website leaves a bad impression.
Other major mistakes include failing to post an address and hours (41.5% say this leaves a bad impression), not including product information (34.3%), and having an unprofessional design (26.2%).
Some 28.9% of consumers surveyed consider a small business website is outdated if it has not been updated in more than six months; 24.8% say a website is outdated if it has not been updated in more than one month.
Some 59.8% of consumers surveyed say a bad website experience makes them less likely to purchase from a small business.
Consumers say they primarily turn to small business websites for product information (44.9% cite it as their top reason), hours (21%), contact information (18.7%), and directions (5.5%).
About the research: The report was based on data from a March 2017 survey of 1,818 consumers in the United States age 18 and older.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
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