by _comunica2punto0

#marketing The Biggest Mistakes Small Businesses Make With Their Websites

In Marketing on 20 abril, 2017 at 15:43









Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.

The report was based on data from a March 2017 survey of 1,818 consumers in the United States age 18 and older.

Some 49.7% of respondents say outdated contact information on a small business website leaves a bad impression.

Other major mistakes include failing to post an address and hours (41.5% say this leaves a bad impression), not including product information (34.3%), and having an unprofessional design (26.2%).



Some 28.9% of consumers surveyed consider a small business website is outdated if it has not been updated in more than six months; 24.8% say a website is outdated if it has not been updated in more than one month.

Some 59.8% of consumers surveyed say a bad website experience makes them less likely to purchase from a small business.

Consumers say they primarily turn to small business websites for product information (44.9% cite it as their top reason), hours (21%), contact information (18.7%), and directions (5.5%).

About the research: The report was based on data from a March 2017 survey of 1,818 consumers in the United States age 18 and older.











Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

via MarketingProfs How-To Articles http://ift.tt/2pW1NaL

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