It seems so obvious: Businesses that take a proactive approach to customer success by going out of their way to anticipate customers’ needs, and to offer help rather than waiting to be asked, are more likely to have loyal and repeat customers.
Shifting from reactive to proactive customer success is especially important for software-as-a-service (SaaS) companies; after all, their subscription-based business model demands keeping customers happy over the long haul.
Yet, adopting proactive customer success is easier said than done. Many SaaS companies don’t understand that proactive service can’t be just an aspiration and that it requires a well-thought-out strategy with the right processes and technology tools to support it.
Here are five steps for a proactive strategy that can improve satisfaction and customer loyalty.
1. Success Journey