by _comunica2punto0

#marketing The Main Reasons Consumers Dislike (and Like) Online Ads

In Marketing on 18 mayo, 2017 at 16:50









The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.

The report was based on data from an online survey of 269 consumers.

Some 20% of consumer say they like online ads, one-third say they dislike online ads, and the remainder say they feel neutral about online ads.

However, 44% of consumers age 60 and older say they dislike online ads, compared with just 28% of consumers age 18-29 who say so.



Consumers say the top reasons they dislike online ads are that they slow down webpages, appear over and over even if not relevant, and take up too much space on the screen.

Consumers say the top reasons they like online ads are that they introduce new products, showcase relevant products, and keep apps/content free.

About the research: The report was based on data from an online survey of 269 consumers.










Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

via MarketingProfs How-To Articles http://ift.tt/2q0iZeK

Anuncios

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s

A %d blogueros les gusta esto: