by _comunica2punto0

#marketing The 10 Most Liked Enterprise CEOs and Marketing Agency CEOs

In Marketing on 1 junio, 2017 at 15:46

Craig Jelinek of Costco is the most-liked CEO of a major US public corporation and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency, according to recent research from Owler.

The report was based on data from Owler’s database of feedback given by employees, followers, competitors, and other company stakeholders on 167,000 executives. Only companies based in large cities and with recent input from the Owler community were included in the data set.

The researchers assigned each CEO a likeability score (with 100 equaling perfect likeability) based on a model that weighted inputs differently depending on who gave the feedback.

Jalinek topped the list of CEOs of large US public companies with a likeability score of 94.9.

Arne Sorenson of Marriott ranked second, followed by Richard Fairbank of Capital One.

Edelman had the highest likeability score of US marketing/advertising agency CEOs (89.3); Mihael Mikek of Celtra ranked second, followed by Mike Lieberman of Square 2 Marketing.

About the research: The report was based on data from Owler’s database of feedback given by employees, followers, competitors, and other company stakeholders on 167,000 executives.

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

via MarketingProfs How-To Articles http://ift.tt/2rJ7IES

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