by _comunica2punto0

#marketing Consumer Purchase Behavior by Industry, Device, and Country [Infographic]

In Marketing on 5 junio, 2017 at 16:42

Today’s infographic, by chargeback management company Chargebacks911, breaks down online purchase behavior across 11 industries, and you may find some of the info surprising.

For instance, 33% of shoppers have done at least some grocery shopping online this year, up from just 8% last year, and 30% of shoppers did all or most of their shopping for household appliances online, according to data cited in the infographic.

Though 62% of consumers prefer to research electronics and computers online, only 43% are comfortable making that purchase online as well, according to the data.

Across all industries, those who do purchase online are significantly more likely to do so on a desktop than a mobile device, the infographic points out.

You can check out the infographic with interactive navigation on the Chargebacks911 site, or you can see a static version here:

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

via MarketingProfs How-To Articles http://ift.tt/2qQrs5J

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