by _comunica2punto0

#marketing Smile and the World Will Smile With You

In Marketing on 20 junio, 2017 at 0:14

Giuliamar / Pixabay

The success of a presentation often depends upon your interaction with the people in the room. To create a true dialog between a speaker and his/her audience, it’s important that they both feel comfortable with each other’s presence. Presenters who are not capable of building this rapport may fail to communicate their message, lose their audience’s trust, or deter the latter from asking questions or engaging.

As such, body language and non-verbal communication are powerful tools for putting people at ease while helping yourself to relax. Use positive gestures… Make eye contact… Smile…

(image by Semcon)

A few weeks ago, I delivered a keynote presentation at Connected Cars Europe. One of the sessions at the event touched upon the relationship between self-driving cars and pedestrians. Of course the speaker covered the obligatory ethical minefield of the driverless car forced to decide whether it would kill a group of elderly people rather than a woman with a stroller.

The presenter also gave an interesting answer to the question on how autonomous vehicles may interact with humans to enhance their safety perception. Pedestrians crossing the road often engage with motorists – driving towards or waiting at the intersection – by making eye contact to make sure that the driver noticed them. But how would they feel when this driver is reading a newspaper (while the car is doing all the work on his behalf) or even when there is no person at all sitting behind the steering wheel?

Research has revealed that more than 50% of pedestrians don’t trust self-driving cars. That’s why a Swedish company introduced a concept car with a front radiator grille display that… smiles at pedestrians. Watch the video below.

This smiling car is just one possible way for future self-driving vehicles to communicate with people around them and avoid confusion or accidents. And just like the public speaker and his audience, both the car driver (or driverless passenger) and the pedestrian will enjoy the experience, feeling more at ease when crossing the street.

via Business Articles | Business 2 Community http://ift.tt/2tH8e3m

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