by _comunica2punto0

#marketing Is Amazon a Friend or Foe to Its Merchants?

In Marketing on 21 julio, 2017 at 15:41

Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.

The report was based on data from a 2Q17 survey of 213 people who work for retailers that sell on at least one online channel; 44% of firms polled use Amazon.com as a sales channel.

Some 47% of respondents who sell on Amazon.com say they are somewhat worried that the company will eventually use their firm’s sales data to compete.

Nearly half that proportion, 21%, are very worried, but 32% are not worried.

Some 65% of retail firms that use Amazon.com as a retail channel say they do so to increase sales; 47% do so to acquire new customers; and 47% say they do so to gain visibility from what is a high-traffic channel.

About the research: The report was based on data from a 2Q17 survey of 213 people who work for retailers that sell on at least one online channel; 44% of firms polled use Amazon.com as a sales channel.

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

via MarketingProfs How-To Articles http://ift.tt/2uGydfy

Anuncios

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s

A %d blogueros les gusta esto: