by _comunica2punto0

#marketing Consumers’ Biggest Pet Peeves With E-Commerce Sites

In Marketing on 27 julio, 2017 at 15:38

Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.

The report was based on data from a survey of 1,000 e-commerce shoppers in the United States.

Some 41% of respondents say their biggest pet peeve related to finding products on e-commerce sites is poorly designed menus/a lack of subcategories for key merchandise; 30% say their biggest pet peeve is poor search functionality.

One-third of respondents say their biggest pet peeve related to e-commerce shopping carts is when pricing isn’t revealed up front; 27% say their biggest pet peeve is having to create an account to check out.

Some 69% of respondents say those pet peeves would cause them to visit another e-commerce website to shop.

About the research: The report was based on data from a survey of 1,000 e-commerce shoppers in the United States

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

via MarketingProfs How-To Articles http://ift.tt/2w36aUr

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