by _comunica2punto0

#marketing Call for Insights: Innovation Success Measures Report

In Marketing on 1 agosto, 2017 at 19:32

Do you have proven success measures for your corporate innovation programs? If so, we’d like to interview you for an upcoming Crowd Companies report that I’m working on with Jaimy Szymanski

The report will showcase how companies are measuring success for each of the 10 corporate innovation programs established in previous Crowd Companies research. Looking internally and externally, we’ll examine how companies are determining the right objectives and key performance indicators (KPIs) to align innovation program efforts with over-arching corporate and departmental goals.

This research will also delve into the challenges faced in measuring success, software and other tactics used for data analysis, and provide recommendations for aligning current digital, customer service, and product development metrics to fit with innovation programs. Readers will finish the report with a better understanding of how their innovation program(s) can contribute to greater, measurable organizational growth.

Interviews last approximately 30 minutes, and nothing will be shared without your approval. The report will be available in full to Crowd Companies members, and partially to the public.

Ideal interview candidates fulfill one or more of the following criteria:

  • Be in an innovation position (senior leadership preferred) at a large corporation, or otherwise contribute to company business model changes,
  • Ideate new products or features, or improvements to existing products and services,
  • Build new customer experiences brought forth by disruptive technologies,
  • Responsible for strategy and execution of one or more corporate innovation programs, internal or external,

Do you fit the bill? Please email me at Jeremiah@CrowdCompanies.com for more information. Thank you in advance for contributing to our research that will benefit all corporate innovators.

via Web Strategy by Jeremiah Owyang | Social Media, Web Marketing http://ift.tt/2hl4xip

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