by _comunica2punto0

#marketing Is Your Startup Taking Advantage of the Shared Office Trend?

In Marketing on 2 agosto, 2017 at 21:54

Co-working spaces are the new cool. Within informed circles, it’s believed that by the end of 2017, nearly 1.2 million people will have worked in a co-working space. As the size of co-working spaces increases, so does their patronage.

The purpose of coworking spaces is to provide a distraction-free environment to aid productivity and collaboration among independent workers and entrepreneurs. Despite their potentials, however, co-working spaces are presently far from being the norm. So, the relevant question at this point is, “Is your business taking advantage of the coworking trend?”

Here are 5 reasons why you might need to opt for a coworking space:

1. To Aid Productivity:

It’s not uncommon to find startups operate from their founder’s home. For some reasons, however, working from home is bound to present one with unnecessary distractions and to generally impede productivity.

On the other hand, working in a shared office has the advantage of greatly soaring one’s productivity. The aura of seriousness which co-working spaces exude will most likely nudge you into getting more done than you’ll otherwise do as a sit-at-home worker. You’re bound to be laser-focused on your work, follow defined break sessions in a disciplined manner and even coordinate your team more effectively. In a nutshell, working at a co-working spaces has a number of edges over working at home when it comes to productivity.

2. To Network Professionally:

A striking quality of co-working spaces is their inherent potential of aiding professional as well as personal networking.

As you probably know, connecting with a lot of people can serve as a fillip for growth. During the course of your work, you’d most probably meet like-minds who are with you in the hustle and who share similar goals with you. This will make you build beneficial relationships that will boost your business in the long term.

3. To Expand your Client Base

Perhaps this stems directly from the above point; however, it needs be listed separately due to its significance. As a freelancer working in a co-working space, you’ll likely get more eyes on you work and consequently expand your client base through word-of-mouth promotion by co-workers. The same thing applies if you operate a service business. Again, it’s all about the connections.

4. To Attract and Acquire the Right Talent:

Chances are that the talents you’re looking for are present in co-working spaces. Also, the fact that many freelancers find co-working spaces useful and are indeed making the most of them makes shared offices attractive locations for finding and absorbing the right talent into your business.

5. To Acquire the Needed Exposure:

The business world is quite overwhelming. To make a go of your business, therefore, you need the right kind of exposure which will make you more able to adjust with and adapt to changes in what may come off as a complex business clime. Working at co-working spaces is sure to fast-track the knowledge acquisition process as you’ll have to share the same office space with people from diverse works of life.

Conclusion

Co-working spaces are here to stay. However, I won’t end this piece by assuming such space will be the best thing to happen to your business, if you key into the idea of occupying one. You only need to know what works best for you and your business.

via Business Articles | Business 2 Community http://ift.tt/2vqahNj

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