by _comunica2punto0

#marketing Will Cryptocurrency Replace Other Forms of Payment?

In Marketing on 19 agosto, 2017 at 20:09

typographyimages / Pixabay

Will Cryptocurrency Replace Other Forms of Payment? To answer that question I look to author Andrew Smith who is credited with the quote. “People fear what they don’t understand and hate what they can’t conquer.” I believe this quote can be applied to many situations and still hold true.

For instance, one area in which this quote may hit the mark is with cryptocurrency. Of course, it may not be fear itself that is driving the cryptocurrency craze. Instead, it could be fueled more by FOMO, or fear of missing out.

This leads me to question whether or not cryptocurrency will replace other forms of payment.

What is Cryptocurrency?

Cryptocurrency is a form of digital currency that uses encryption to make financial transactions secure. As a result, monetary exchanges are difficult to forge and do not require bank intervention to complete.

You can’t hold cryptocurrency in your hand or pocket. The only place it exists is on computers through the exchange of digital currency.

Why is Cryptocurrency Gaining in Popularity and Can Cryptocurrency Replace Other Forms of Payment?

There are a lot of reasons why cryptocurrency is currently making strong gains in popularity and use. When taken together these reasons could be enough to secure cryptocurrencies place in our society and replace other forms of payment in the future.

Cash is heavier, dirtier, easier to steal, and easier to forge than digital currency making it less appealing than its digital replacement. Checks, as an alternative, can also be easily stolen and forged and take up more room than cryptocurrency.

Other forms of payment, such as credit and debit cards, are similarly less appealing in comparison to digital currency because they can be hacked or stolen costing you thousands.

Transaction fees that banks charge for the exchange of money may be lower by using cryptocurrency or even avoided altogether, adding to the appeal.

Reasons to be Wary

With all of these reasons behind it you would think cryptocurrency would be the logical next step to replace other forms of payment. But there may be reasons to be wary of its use.

One reason to be cautious of using cryptocurrency as a means of payment is because of the wild changes in its value. Gold values, which are often still used as a comparison, have remained fairly steady over the past seven years. However, cryptocurrency, Bitcoin in particular, has seen values that have remained volatile over the same timeframe.

An additional reason to be cautious in the use of digital currency is legality. Not all countries yet recognize cryptocurrency as a means of payment for goods and services. The U.S., in fact, does not yet distinguish it as legal tender.

Cyber theft is another threat that could deter the widespread use of digital currency. Because cryptocurrency exists only in an intangible form on the internet it is vulnerable to theft by hackers.

Reportedly, some large corporations have used cryptocurrency to legally evade their taxes since the IRS does not recognize it as money. The IRS is trying to put a stop to this. But, as more businesses and citizens catch on to this loophole there could be further tax losses.

Some may fear cryptocurrency and others may embrace its use. But whether or not cryptocurrency will replace other forms of payment in the future is not yet clear. It is likely only time will tell.

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#marketing #SocialSkim: Facebook and Instagram Redesign, Amazon’s Spark vs. Instagram and Pinterest: 10 Stories This Week

In Marketing on 19 agosto, 2017 at 16:39

In this week’s ‘Skim: Facebook and Instagram aim for higher engagement with future redesign; everything your brand needs to know about Amazon’s foray into social media with its Spark platform; LinkedIn’s smart new share options, plus the big court battle it just lost; Apple doubles down on original shows in light of Facebook announcement; how to use LinkedIn Native Video; why your brand’s paid social strategy is failing, and how to fix it; and much more…

Skim for the best tips, tricks, and important bits!

1. Facebook and Instagram improve readability with redesign

Facebook wants to improve the legibility and engagement in its app, and to do so it is rolling out an updated look that strips down the noise, adds more white to the background, makes profile pictures circular instead of square, and makes it easier for users to see where to click and comment.

Like Facebook, Instagram will also receive a facelift, including threaded comment reels that allow users to have sub conversations.

Facebook comments will take on Messenger’s look, with bubbles replacing the existing thread look, and the platform’s feedback and navigation buttons will be bigger and easier to recognize.

Check out the entire redesign to see what to expect, and what you might need to update!

VIDEO

2. Five things brands need to know about Amazon’s Spark

As Amazon ventures into social media space with Spark, its Instagram-like feed of user-generated images and stories, there are several constraints and opportunities on that platform that brands and marketers should be aware of before diving in head first.

First, though anyone can review content on Spark, only Prime members can comment and post—a feature that keeps the feed product-focused. Users interact and share the love with smiles instead of other platforms’ likes or hearts, and influencers are referred to as “enthusiasts.”.

The most important bits to know? For now, brands can’t create public profiles and post on their own, but they can indeed promote their products and services via enthusiasts, and products can be tagged and purchased by consumers all within Amazon’s mobile app.

Need inspiration for how your company could join in on the fun? We’ve got you covered.

3. LinkedIn introduces new, smarter share options

Three new features have arrived on LinkedIn that make sharing on the social network a much more comprehensive experience.

Users or brands that publish articles as part of their strategy on the professional network are now able to share drafts with specific connections prior to publishing, and all users now have the ability to disable comments on their posts or articles.

Driving engagement and conversation on the platform also became easier via a new public option that makes users’ posts, videos, and articles now visible—via a URLs shared online—to guests and members who aren’t logged into their accounts.

4. Social media have a new competitor to watch in 2018: Apple

Apple’s prepared to take a $1 billion stab at original content (as is Facebook), hoping to eat up some of Netflix and Amazon’s market share. An Apple rep says its goal is to produce content on par with HBO’s Game of Thrones.

Although the consumer-technology giant has already launched forays into original programming on Apple Music, it could add as many as 10 new TV shows in 2018.

Apple’s sum isn’t unheard of. Facebook is also making a significant investment in original shows, and Amazon plans to invest $4.5 billion in 2017. Netflix? $6 billion.

We’ll see whether Facebook’s seemingly unparalleled reach can translate into a piece of the original-content pie, and whether Apple’s sleek reputation can raise it to the top of the charts.

5. How to use LinkedIn native video

LinkedIn finally began rolling out a native video feature on its platform this summer, but how can your company use the new tool to increase video views and engagement on the platform?

There’s a handy guide takes you step by step through the process of uploading and sharing native video via the LinkedIn mobile app, from why your brand should without a doubt opt for LinkedIn native video over YouTube or Vimeo links, to pro tips of content ideas and best practices and tools to help make your videos as appealing and engaging as possible.

Social Media Examiner’s got just what you need!

6. Snap Inc. acquires location-measurement company

With its acquisition of data firm Placed, Snapchat’s parent company is betting big—to the tune of $135 million—on location measurement. Placed helps companies correlate online activity with real-world purchases and store visits.

Evidently, Snapchat’s main interest lies in helping brands buy into its advertising offer, which the company says can help marketers understand how ads on the platform lead to conversions.

The all cash acquisition comes after Snap Inc. reported a loss of $443 million in the second quarter, and disappointing results that showed the addition of “only” 7 million daily active users in the same timeframe.

7. LinkedIn loses court ruling, ability to stop scrapers from using public data

LinkedIn lost a big court battle that pitted the professional social network against third-party scraper hiQ Labs, a company that specializes in predicting when employees will leave their jobs and providing that information to employers.

hiQ uses publicly available information on users’ LinkedIn profiles to make such predictions, and last week’s US court ruling sided with the data organization, which argued that public data should be equally accessible to all members of the public.

Users can still protect themselves, however, by hiding public access to their profile within the platform’s privacy settings.

8. Why your paid social is failing, and how to fix it

Thinking of pursuing a paid social strategy? Already have one, but wondering why it’s not working out? Social’s different from your PPC advertising because your customers talk back immediately (not necessarily in a good way), and that means your brand’s approach should differ as well.

A MarketingProfs article shows how social media’s ability to curate incredibly specific custom audiences, paired with tracking sentiment across social platforms with the right tools, can give your brand the boost it needs and help its paid social strategy succeed.

With a breakdown of what steps to take before, during, and after a campaign—from understanding your audience demographics to optimizing ads on the fly mid-campaign—these best-practices are sure to give you a leg up.

9. Twitter has a new king of likes, and it’s a former president

Following the Charlottesville white-supremacist rally and attack last week, Barack Obama made Twitter history with a post in which he cited Nelson Mandela. The post garnered more than 3.3 million likes—the most for a single post in the social media network’s history—with its accompanying photo of the former president beside babies of different races.

Obama’s tweet garnered more likes than pop star Ariana Grande’s tweet following the deadly terrorist attack at her concert in the United Kingdom. Grande’s tweet, in which she expressed her shock, had more than 1.7 million likes at the time of this writing.

10. We’ll wrap with social media’s power to unite in the wake of Charlottesville

Last week’s horrific protests and subsequent car attack on a crowd of counter protesters during the Charlottesville Unite the Right rally by white nationalists, supremacists, and neo-Nazis, resulted in a show of camaraderie and resilience for violence victim Heather Heyer on social media.

Heyer was killed when a car rammed into the crowd of counter-protesters, and a GoFundMe campaign subsequently spread like wildfire across social networks, leading to over $200 million being raised for Heyer’s family in the attack’s aftermath.

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#marketing The Real Enemy

In Marketing on 19 agosto, 2017 at 16:24

Skitterphoto / Pixabay

Your enemy isn’t pain.

The real enemy is when you don’t feel much of anything at all.

As a speaker, trainer and coach to high-performing big shots like you, I often find myself face-to-face with highly successful people who can’t seem to figure out why they are increasingly restless in the lives they’ve created for themselves.

On the one hand, you may genuinely enjoy the work you do, you’re compensated handsomely, hold an esteemed position in your work and community, and love/are loved by those around you.

Yet on the other hand you’re simply less interested in the life you’ve created for yourself. What once excited you, doesn’t as much anymore. Your highs aren’t all that high, your lows aren’t all that low. And you don’t know why.

Other than the occasional frustration or fleeting moment of happiness, you can’t escape the feeling that you’re not feeling much at all.

Yet you still want to protect the life you have.
And life isn’t painful enough yet to change.

So you remain…drifting into a future of More of the Same.

TRAPPED

This word keeps coming up over and over again when I’m with high performers: “Trapped.”

Sometimes it’s spoken explicitly. Other times, it’s lurking back there behind a façade of achievement, a quiet desperation that something is not quite right, you just don’t know what.

There’s a growing inner restlessness, the source of which eludes (and confounds) you. After all, you have so many reasons to be grateful, why would you ever feel discontent? Unsatisfied? Bored? Stuck? Or fearful?

Despite your resistance, these unspoken feelings persist.

‘Trapped’ is when you feel like you are living into a future of More of the Same.

Stagnation.
Lethargy.

Blah.

Bleh.

It’s a death sentence for someone like you. Nothing will extinguish your fire, your drive, or your ambition faster than the idea of living into a predictable, uninspiring future.

The Most Common Fantasy

Predictable, uninspiring futures are often the byproduct of a life lived in a perpetual state of busyness.

Life is moving so quickly that you don’t have a moment to catch your breath.

Your work is never done. You finish 1 thing only to have 20 other things waiting for you. Your inbox taunts you with that red notification label of mounting unread messages. You’ve heard of “inbox zero” but know it’s really just a fairy tale.

Your responsibilities at home are never done. There’s always someone else’s needs to take care of. A broken thing to fix. An errand to run. A to-do list that never seems to shrink.

After emptying your tank on everyone else, all you want to do is collapse into a couch and disappear into a stream of Netflix.

I can’t tell you how many of my clients have opened up to me in a moment of candor to reveal the same fantasy:

“I wish I could just go live on an island somewhere that no one wants or needs anything from me. I can escape. I can finally relax.”

One of my clients said he was ready to trade places with Tom Hanks’ character in Castaway. All he wanted was to be assured a couple of coconuts, Wilson (the volleyball and imaginary friend), and complete solitude.

When it takes 110% of what you’ve got simply to stay on the increasingly faster hamster wheel of life, no wonder you feel trapped.

There is Another Way

Now that I’ve held you under water long enough, it’s time to bring you up for some air.

What if you could design a future that you couldn’t wait to live into?

I’m talking about the kind of future where, when you envision it, there’s such a deep, burning sense of excitement to create a reality that it instantly inspires you in this moment, right now.

What if you could obliterate the “if I only had more time,” virus that’s infected you and 99.9% of those around you? What if you actually felt you were in command of your time, truly believed you had enough of it and could do precisely what you want to with it?

What if you could free yourself from your own limiting habits and fears? What if other people’s expectations and judgments slid off you like Teflon? What if you could walk your own path and not give a shit about what anyone else thinks?

When you can tap into that kind of feeling, it’s like taking some kind of limitless pill.

Your senses are heightened.

You become emboldened.

You act with urgency, intentionality and conviction.

Your mojo meter is on tilt.

Intrigued?

Take Command: Design Your Future

It’s time to break free from your self-imposed cage.

Command of your life is totally within your grasp. I know it because I changed my life, and I’ve seen my clients transform theirs through the same process.

You can harness your own power and Design a Future You Can’t Wait to Live into.

How?

The 3-step process is simple:

1. Awakening
Awakening is when you are ready to take action and make change. Awakenings occur through the cultivation of deep awareness. You cannot change what you are not aware of. The first stage is to uncover the habits that are operating in your blind spots. Once your habits are brought out into the light, you can inspect them, trace their origins and disrupt them.

2. Disrupting
Disrupting is the process of interrupting your perpetual patterns and breaking the stimulus and response cycle. When you do this, you get immediate and profound feedback on why you do what you do, and how these habits may be serving or oppressing you.

3. Designing
Once you’ve awakened to and disrupted your habits, you’ve broken the cycle. You’ve created space between stimulus and response. You can now consciously design new habits that empower your future.

This is your process for breaking free and take back life on your own terms. For abolishing the future of More of the Same.

The process is simple – but it won’t be easy.

Take Command.

Read the original article in Gloss magazine…

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