by _comunica2punto0

#marketing Selling Big – How to Find Your Mission, Message & Purpose in Sales

In Marketing on 27 julio, 2017 at 19:38

rawpixel / Pixabay

Knowing your purpose in your career is almost just as important as knowing your purpose in life and if you are on the right track they should go hand in hand. You spend a lot of time working so having a purpose behind what you do at work is extremely important. Having a WHY gives you a reason to work harder, longer and with more passion than anyone else!

You may think your sales mission is obvious: Make the sale. Despite “making the sale” being the base mission of a sales department, that mission isn’t compelling and doesn’t reflect the real purpose of your business. A clear mission, message, and purpose in sales can help create your desired company culture and set goals that improve your career and your customer’s business. Here are some tips for how to find your true mission in sales.

Understand the Product

Take some time to get to know your product inside and out. Try using your product for a few weeks or months and understand exactly how it works. You may know you’re selling software to engineering firms, for example, but do you understand what the product does inside and out? Do you understand exactly what your customers use it for? Having a better understanding of what you’re selling can help you understand why you’re selling it.

Another great way to learn more about your product is to ask your friends and colleagues to brainstorm with you about how your product/service works exactly. This way, you get a range of opinions and really have a 360-degree view of what your product represents and how it is used by other people.

Find Your Purpose

Why are you selling the product? The answer here is not “to make sales revenue.” Think about how it improves the operations of the business you’re pitching it to. If you aim for household consumers, how does your product improve their lives? It takes time to find your purpose in sales and in any other endeavor. Take the time to think about why you’re selling your product or service and the purpose it serves for your customer. A clear purpose for your product is compelling for your sales team and your customers.

Strategy

How do you sell the product or service? You want your sales department to know what you’re selling and why. You also want them to come into the job knowing how your department makes the sale. What specific actionable items are taken every hour, every day, every week, every month and every quarter to make the sale?

Having a Structured Sales Process can help you develop a more sound selling strategy. Structured Sales Process Example.

Mission Statement

You know the mission of the product and your purpose for selling it. Combine this information with your strategy into a clear message to create a killer sales mission statement. A sales mission statement should wrap up what you sell, why you sell it, and how you sell it into one compelling statement. Write your mission statement down and print a huge poster of it so that everyone can see it, every day. Include your mission statement at the end of beginning and end of brainstorming/strategy sessions and make sure it is aligned with not only what you are trying to accomplish but how you are going to accomplish it. That statement serves as a guide to your sales team, so you attract the team you envisioned and they do what you envisioned.

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#marketing Out of Office: The Importance of Vacations

In Marketing on 27 julio, 2017 at 18:33

quangle / Pixabay

For many, taking time off from work for a summer vacation seems like a luxury. However, the importance of vacations shouldn’t be understated. Research has suggested that time off should be viewed as a necessity for our mental well-being.

54 percent of Americans did not use all their vacation time in 2016, leaving a collective 662 million vacation days on the table, according to research from Project Time Off. The primary reasons that people cited for not taking a vacation were that they believed:

  1. Their workload was too heavy to get away
  2. No one else can do their job
  3. It’s harder to get away as you advance in your career

Many of these beliefs can directly be influenced by a positive corporate culture and leaders that are vocal in their support of employees taking time off. And why shouldn’t they be supportive of employees taking the vacation time given to them? Research has shown that employees who use all, or most of their vacation time experience overall higher productivity and performance. They also see improved mental and physical wellbeing, as well as decreased chances of burnout at work.

Three Ways Leaders Can Encourage Vacation Time

  1. Walk the Talk: Show your employees the importance of vacations by using all of the vacation time allotted to you, and make sure your employees know that you’ve used it. Employees will see that you value your time off, and don’t think less of people who use it.
  2. Encourage Vacation Time: Keep track of your employees’ vacation time and send reminders to employees on a regular basis about how much vacation time they have remaining in the year. Encourage them to schedule vacations, which increases the chances of them using all of their vacation time.
  3. Reduce Anxiety: Help employees make a plan for when they’re away so they have peace of mind that their responsibilities are covered. This creates a strong team mentality and shows how co-workers can come together to support each other. It also makes the transition easier when returning from vacation, because the employee will know who to go to with questions about things that occurred while they were away.

Millennials and Vacation Time

Moving forward it will become increasingly important for managers to be vigilant about their employees’ use of vacation time. Studies have shown that millennials take less time off than other generations, and tend to feel more guilt over using vacation time.

Millennials came of age during the economic downturn and many had a long, hard process to get their first job. This may have affected how they view their vacation time. Millennials also began entering the workforce as the use of vacation time began to decline in 2000.

The Millennial generation is also the first that has had internet and email as part of their work life since day one. Millennials are more likely to stay plugged in during vacation compared to older generations, but it’s becoming clear that this is a bad habit for people of all generations.

This summer, let’s all take a moment to recognize the importance of vacations and the positive impact they have on us. Whether you travel far away or enjoy a local staycation, let’s prioritize our mental and physical wellbeing by taking a break from work and encourage others to do the same.

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#marketing How to Get a Grip on Your Inbox [Infographic]

In Marketing on 27 julio, 2017 at 16:44

When marketers sleep at night, they dream about email click rates in the double digits, social media campaigns with organic reposts by celebrities, and, maybe, just finally reaching Inbox Zero.

That last dream may not be so elusive, and an infographic by NetCredit can help you get there.

Though we can all appreciate that email adds a huge convenience to our lives, 83% of employees actually become more stressed when using email, the infographic claims.

So what’s a busy marketer to do? The infographic gives tips on filtering, adding productivity apps, and creating templates that can help you manage that out-of-control inbox.

To get started, check out the infographic:

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

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