by _comunica2punto0

#marketing The Wholesaler Website: 5 Ways to Improve Yours

In Marketing on 20 octubre, 2016 at 20:25

With the widespread growth of eCommerce in the B2B sphere, it’s now more necessary than ever for wholesalers to have an effective online presence. There are tremendous opportunities that a wholesaler website offers, including increasing sales and improving the efficiency of the buying process.

Particularly in the context of B2B eCommerce, a well-designed and functioning wholesaler website can act as a catalyst for the improvement of processes across your entire enterprise. Customers now expect to be able to fulfill an array of needs, from customer service requests to making snap orders on the shop floor, through a digital platform.

In this post, we’re going to look at five key ways that you can improve the quality of your own wholesaler website.

5 Tips for Building an Effective Wholesaler Website

1. eCommerce Is Key

The main purpose of building a wholesale website is to provide some kind of eCommerce platform through which your customers can make purchases. The growth of B2B eCommerce has been guided by the existing expectations from buyers’ experiences with B2C platforms. In this vein, it’s important that you offer the functionalities that characterize B2C platforms, including information-rich product listings, automated buying processes, and up-to-date inventory data.

You should also consider the specific needs of B2B buyers when designing your eCommerce platform. Corporate customers are increasingly taking advantage of features like order histories and subscriptions with a view to streamlining the ordering process. Offering these functionalities can result in higher levels of sales and customer engagement over the long term.

2. Take Advantage of Online Marketing Opportunities

The online space offers a host of new marketing opportunities that wholesale suppliers can take advantage of. The simple presence of an online portal means that you can communicate quickly and directly with your whole customer base.

Offers and promotions, for example, can be promoted inexpensively through your website, while information about new products can easily be modified and updated. Any promotional initiatives can also be tested rigorously by making use of analytics tools.

Your wholesaler website can be used in tandem with any digital marketing efforts by acting as a landing page for potential customers. Social media and search engine advertising, for instance, requires an optimized and conversion-ready website.

3. Publish Buyer-Relevant Updates

Alongside acting as the portal through which buyers will access your eCommerce store, your website can also work as a source of information about your company and your products. A regularly-updated blog, for example, can help establish long-term trust and authority with your customers.

There should be a dedicated area on your site for publishing content that is relevant to your company and, if appropriate, the broader industry. On a basic level, “FAQ” and “About Us” pages will provide essential information on your company. But in order to develop a relationship with your clients in which you are perceived as an authority in your industry, it’s also necessary to consistently publish new content with a broader scope. Blog posts, webinars, and videos are all methods of regularly keeping your customers updated and engaged.

4. Be Mobile-Ready

Mobile eCommerce is expected to be worth around $700 billion by 2017. With this figure in mind, wholesalers should make sure that mobile readiness is a major priority for their eCommerce strategy. . More buyers are using tablets and smartphones to make purchases, and the use of mobile devices opens up a host of buying opportunities that were previously inaccessible to suppliers.

Many customers also use their smartphones to consume content online. If you’re regularly publishing content, whether in the form of blog posts, videos, or webinars, make sure that they’re accessible through a mobile device.

5. Incorporate Analytics

Your long-term ability to develop and improve your eCommerce website is dependent on setting up a robust analytics framework. Tracking key metrics, whether ROI, customer engagement, or the number of visitors to your site, will enable you to monitor the success of any changes that are made to your online portal, while also pinpointing areas that are performing poorly. For these reasons, it’s important that you devote time to analytics from the get-go.

It’s also key to take an enterprise-wide approach to data analytics. The insights that can be gleaned from data about the behavior of your customers are usually applicable to various departments, so fostering cross-departmental communication in analytics can have wide-ranging benefits.

What are your thoughts about developing and optimizing a wholesaler website? Leave a comment below.

via Business Articles | Business 2 Community

#marketing Sin creatividad no hay futuro: Jean-Claude Biver, división de relojes de LVMH (video)

In Marketing on 20 octubre, 2016 at 20:00

Jean-Claude Biver es el presidente de la División de Relojes de LVMH, presidente de la junta directiva de Hublot y CEO de TAG Heuer. Conversamos con él y nos comenta sobre la importancia de la creatividad en el segmento del mercado de lujo.

Jean-Claude Biver es una leyenda viviente en el sector de los relojes de lujo, a lo largo de su trayectoria ha transformado la industria y hoy está a cargo de marcas como Hublot y TAG Heuer. Nos cuenta sobre su visión de la creatividad y el mercado mexicano.


The post Sin creatividad no hay futuro: Jean-Claude Biver, división de relojes de LVMH (video) appeared first on Revista Merca2.0.


#marketing Se produjo menos vino este año ¿cómo afecta al consumidor?

In Marketing on 20 octubre, 2016 at 19:55

Este día se dio a conocer que la producción mundial de vino en 2016 fue de 259 millones de hectolitros, lo que representa una reducción de 5 por ciento respecto a lo producido en 2015, uno de los niveles más bajos en los últimos 20 años.

La Organización Internacional de la Viña y el Vino (OIV), fue la encargada de dar tales cifras, mismas que fueron producto principalmente por condiciones climáticas adversas que afectaron los rendimientos en Europa y Sudamérica, según explicó el organismo.

Así, detalló que los principales mercados afectados fueron: Francia con una reducción del 12 por ciento, Chile 21 por ciento y Sudáfrica con 19 por ciento, mientras que Italia y Estados Unidos perdieron 2 por ciento, respectivamente. Sólo España (de los principales productores) registró un crecimiento, pero fue de apenas uno por ciento.

La caída de la producción de vino a nivel mundial puede tener impactos directos al consumidor. Esto debido a que ante un menor stock, el producto podría encarecerse o, como alternativa, obligar a que las marcas absorban ese costo, impactando naturalmente a sus ingresos.

Esta situación se presenta en un contexto en el que las marcas buscan fortalecer sus marcas e incluso aparecen nuevas que apuestan por la innovación para ganarse un lugar en el mercado. Ejemplo de ello es la marca Gik, que lanzó un vino azul, o la alianza de a marca italiana Torti Winery con Sanrio para crear una línea de vinos de Hello Kitty.

Cabe destacar que estimaciones de la OIV, en 2015 se consumieron alrededor de 240 millones de hectolitros de vino. Mientras que el Vaticano es el país o Estado en el que más se consume esta bebida con 54 mil litros al año, seguido de Andorra con 46.2 mil litros, y Croacia con 44.2 mil litros. Países tradicionalmente consumidores como Francia y Portugal están más abajo con poco más de 41 mil litros.

The post Se produjo menos vino este año ¿cómo afecta al consumidor? appeared first on Revista Merca2.0.


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