Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
The report was based on data from a survey conducted in November 2016 of 256 marketers (45% of whom work for B2B-focused companies, 36% for B2C-focused companies, and 19% for hybrid companies).
Some 57% of respondents say relevant content creation is a highly effective SEO tactic.
Other top tactics cited are keyword/phrase research (49% cite as highly effective), social media integration (39%), and external/internal linking (36%).
Marketers say the most difficult to execute SEO tactics are relevant content creation (48% cite it as one of the most difficult to execute), external/internal linking (45%), keyword/phrase research (35%), and increasing webpage load speed (32%).
About the research: The report was based on data from a survey conducted in November 2016 of 256 marketers (45% of whom work for B2B-focused companies, 36% for B2C-focused companies, and 19% for hybrid companies).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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